Content principles

What earns a post its place.

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Inferred — not yet yoursInferred from a brand skillWaiting for you
A post earns its place if someone can act on it with $100 or less.
Moderate evidence·Very sure·4 separate mentions back it up
The stated filter every piece of content has to pass.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § The $100 Philosophy Test
Kind
Content principle
Every piece of content must pass this filter.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Transparency outranks polish. Post the number that makes you wince.
Moderate evidence·Very sure·3 separate mentions back it up
Behind-the-scenes transparency is flagged as the highest-priority pillar.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § The 5 Content Pillars
Kind
Content principle
Behind-the-Scenes Transparency (30% of content) ← HIGHEST PRIORITY
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Only teach what has actually been run inside C2C.
Moderate evidence·Very sure·3 separate mentions back it up
The file grounds every teaching claim in real implementation.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § The M2M Brand & Mission
Kind
Content principle
Every teaching comes from actual C2C implementation, making it authentic, tested, and credible.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Failed experiments are content. Publish the pivot, not just the launch.
Weak evidence·Very sure·2 separate mentions back it up
Listed under the transparency pillar.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § The 5 Content Pillars
Kind
Content principle
Failed experiments and pivots.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Never force all four C2C divisions into one post.
Moderate evidence·Very sure·2 separate mentions back it up
Stated as a hard rule in the division guidance.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Division Integration Guidelines
Kind
Content principle
Never force all four divisions into one piece of content.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Roughly 70% of what goes out should be real and unpolished; 30% designed.
Weak evidence·Fairly sure
A stated ratio. Worth confirming that it still matches how you want to work.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § The 5 Content Pillars
Kind
Content principle
Content Ratio: 70% authentic/real content, 30% designed graphics.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Anything about current AI tooling gets checked against this week before it goes out.
Moderate evidence·Very sure·3 separate mentions back it up
The AI Income Systems skill requires fresh research on every post.
Where this came from
Source
Inferred from a brand skill
Exactly where
ai-income-systems/SKILL.md § Research Requirements
Kind
Content principle
Always web search for current AI and SMB news before writing — the audience deserves up-to-date insights.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Family comes before the business in the content as well as in the calendar.
Weak evidence·Not very sure
Inferred from "family-first always" under moral clarity. Whether it belongs in the content is the system's guess.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Content principle
Family-first always (wife and daughters).
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Every post should pass this test: could it be posted without anyone wondering whether Chris wrote it?
Moderate evidence·Very sure·3 separate mentions back it up
Named as the ultimate test at the end of the skill file.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Success Metrics
Kind
Content principle
Could this be posted directly to M2M channels without the audience questioning whether it came from Chris himself?
Seeded when the Brand Brain was set up