Voice rules

Tone, phrasing, structure and the patterns to avoid.

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Anywhere Written by Chris1 From an edit Chris made1 Inferred from a brand skill15 Drafted by the system2

Inferred — not yet yoursInferred from a brand skillWaiting for you
Write as someone documenting the journey, never as someone teaching from authority.
Moderate evidence·Very sure·4 separate mentions back it up
The skill file makes this the central positioning claim, and repeats it in three separate places.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § The M2M Brand & Mission
Kind
Tone
M2M is about "documenting the journey" not "teaching from authority." Chris isn't claiming to be a mogul yet.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Speak from something that actually happened, not from theory.
Moderate evidence·Very sure·3 separate mentions back it up
Listed first under the voice characteristics, ahead of humour and observation.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Tone
Earned Authenticity — Speak from lived experience, not theory.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Self-deprecating is fine. Self-pitying is not.
Weak evidence·Fairly sure·2 separate mentions back it up
Drawn from the humour guidance, which draws exactly this line.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Tone
Self-deprecating without self-pitying.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Faith shows up in decisions and reasons, never as a sermon.
Weak evidence·Fairly sure·2 separate mentions back it up
The file marks this "faith-informed but not preachy" under moral clarity.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Tone
Moral Clarity — Faith-informed but not preachy.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Analytical first, emotional second, action third.
Weak evidence·Not very sure
Stated as the order of response under "Measured Observation". Inferred that it applies to post structure too.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Tone
Analytical first, emotional second, action third.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Use a specific example where a general claim would do.
Moderate evidence·Very sure·3 separate mentions back it up
Top of the "natural voice markers" list.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Phrasing
Uses specific examples over general advice.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Name the real dollar figure rather than saying "affordable" or "cheap".
Weak evidence·Not very sure
Inferred from the division-integration examples, which all quote an actual price. Worth checking — the skill never states it as a rule.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Division Integration Guidelines
Kind
Phrasing
Our Business Validation Toolkit ($27) includes what I actually used...
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Open with the situation, not with "I". Hook on what was happening.
Moderate evidence·Very sure·3 separate mentions back it up
Stated as a hard constraint for the Unfair Advantage posts.
Where this came from
Source
Inferred from a brand skill
Exactly where
ai-income-systems/SKILL.md § Post Anatomy
Kind
Structure
Word count: 200–350 words. Never start with "I." Hook with the situation.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Lead with the experience, name the struggle, say what was learned, then give one step.
Moderate evidence·Very sure·3 separate mentions back it up
This is the stated opening pattern, written out almost word for word.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Brand Voice Consistency
Kind
Structure
Lead with personal experience or observation, acknowledge struggle/complexity, share what was learned, connect to how this helps others, end with action step or reflection question.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Facebook posts run 100–300 words. Longer than that belongs in the community, not the feed.
Weak evidence·Fairly sure·2 separate mentions back it up
Taken from the platform guidance for the primary channel.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § Platform Optimization
Kind
Structure
Facebook (Primary Platform) — Length: 100-300 words optimal.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Never open with forced positivity — "Everything happens for a reason", and anything in that shape.
Moderate evidence·Very sure·3 separate mentions back it up
First entry on the explicit do-not list.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § What NOT to Do
Kind
Banned pattern
Forced positivity ("Everything happens for a reason!")
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
No guru posturing. No "crushing it", no "living my best life".
Moderate evidence·Very sure·3 separate mentions back it up
Named directly on the do-not list.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § What NOT to Do
Kind
Banned pattern
Guru posturing ("Crushing it! Living my best life!")
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Never flatten a hard problem into three easy steps it does not actually have.
Weak evidence·Fairly sure·2 separate mentions back it up
The do-not list calls this out as oversimplifying complex challenges.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § What NOT to Do
Kind
Banned pattern
Oversimplifying complex challenges.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Never state a statistic or a tool capability that has not been checked this week.
Moderate evidence·Very sure·3 separate mentions back it up
The AI Income Systems skill makes fresh research a hard requirement.
Where this came from
Source
Inferred from a brand skill
Exactly where
ai-income-systems/SKILL.md § Research Requirements
Kind
Banned pattern
Never make up stats or tool capabilities.
Seeded when the Brand Brain was set up
Inferred — not yet yoursInferred from a brand skillWaiting for you
Never share a struggle without saying what it cost or what it taught.
Weak evidence·Not very sure
Inferred from "over-sharing for its own sake" on the do-not list. The wording here is the system's, not the file's.
Where this came from
Source
Inferred from a brand skill
Exactly where
manager-to-mogul/SKILL.md § What NOT to Do
Kind
Banned pattern
Over-sharing for its own sake.
Seeded when the Brand Brain was set up